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New Alcohol Advertising Review Board

AMA Vice President Professor Geoffrey Dobb last month assisted in launching a new national body to review alcohol advertising in Australia. The new Alcohol Advertising Review Board hopes to counter out of control advertising and marketing of alcohol, which is contributing to increased levels of alcohol-related harm.

02 Apr 2012

AMA Vice President Professor Geoffrey Dobb last month assisted in launching a new national body to review alcohol advertising in Australia.

The new Alcohol Advertising Review Board hopes to counter out of control advertising and marketing of alcohol, which is contributing to increased levels of alcohol-related harm.

It will act on complaints from the community about alcohol advertising and name and shame companies with campaigns in breach of international alcohol regulations.

However, it will not have the power to penalise or order certain advertising to be stopped.

Professor Dobb said that currently there are no serious constraints on alcohol promotion.

“The alcohol industry’s self-regulation has failed demonstrably, and there is not the faintest chance that their system will ever work effectively,” Prof Dobb said.

“This Board will highlight the fact that more action is needed to pull the alcohol industry into line.

“We believe that it is time for the Government to act and apply regulations to the promotion and marketing of alcohol where the industry itself has failed.”

The AMA urged the Government to tighten restrictions on alcohol marketing earlier this year.

Young people are exposed to multiple forms of alcohol marketing on a regular basis and studies have shown that exposure to alcohol marketing increases the likelihood of harmful drinking patterns.

Former Australian of the Year Professor Fiona Stanley will chair the Board.

The public can direct complaints about alcohol advertising and promotion to www.alcoholadreview.com.au

KW


Published: 02 Apr 2012